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Ballou explained that in the framework of manufacturing it appears from this is that the logistician can be involved with the movement of goods to and from his firm. However the responsibility extends to the movement of goods and components through the creation process as well. But the logistical might not deal with detailed production processes, machine scheduling, quality control etc. in the creation process. Also the manufacturing logistics definition excludes maintenance which is a part of military services’ logistics.

The mission of logistics in a small business company is to get the right goods or services to the right place, at the right time, and in the required condition, while making the best contribution to the firm. Value in logistics is a mixture of time, place, and cost. Logistics is approximately creating value – value for customers, value for suppliers and value for the firm’s stakeholders. Both creation and marketing have recognized the need for logistical activities.

Therefore the distribution of goods is recognized as an important activity in marketing. Ballou estimates, McClain and Thomas, who mentioned that function’s management has the responsibility for the delivery and production of physical goods and services. Hence delivery of goods at destinations required by the customer or the sales department is regarded as an integral part of the procedures management function. But Ballou argued that both marketing and production have more important core activities to execute and hence logistic activities may not get sufficient attention. According to him, marketing may get the … Read the rest