Why You Should NEVER “boost” A Facebook Post

If you’re not used to Facebook ads, all of the different options for promoting your web page can be confusing. I’ve been using Facebook ads for years and even I still get confused! You’ve probably pointed out that Facebook has a number of different conditions that describe the procedure of promoting your business on Facebook.

Two of the very most popular are (1) enhancing a post and (2) creating an advertisement. The truth is, when you strike ‘Boost’ on the post on your Facebook page, you are actually creating an ad. It’s simply a simpler user interface than if you were to undergo the Ads Manager.

With literally two clicks, you can create an ad that promotes your web page. Since it’s very easy, it’s appealing to just always utilize the ‘Boost’ option to market your page. But today I’m here to tell you to STOP BOOSTING POSTS and start creating targeted advertisements instead. Let me explain why. Facebook’s advertisement platform was created around objectives.

In other words, the target you’re hoping to perform by operating an ad. You can see that they’re very specific. If my goal is to develop my site’s traffic, I will choose a different goal than if my goal is to get visitors to set up my app. Facebook uses your goal to help determine who sees the ad, so it’s very important to choose the right one moving in.

When you improve a post, however, Facebook AUTOMATICALLY chooses your objective for you. No matter the content of your post, enhancing it defaults to the ‘Boost your articles’ goal, which optimizes for web page engagement-likes, comments, and clicks anywhere on your Facebook page. It generally does not optimize for sending traffic to your website, gathering leads, or converting into sales. Useless if you were hoping for any of those ideas Quite, right?

If this all noises super complicated, don’t worry. I have a couple examples to demonstrate the major variations between increasing a post and developing a targeted ad. December 29 On, I shared my latest post to my Facebook web page (ad screenshot in the image above). Obviously, my goal was to get visitors to come to my website to learn the post, so an ad should has been created by me using the ‘send visitors to your website’ objective.

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All the holiday cheer will need to have gone to my head, because of doing this instead, I simply ‘Boosted’ the post instead. 5 to boost this post. In return, I got nine post one-ONE-click and loves on the hyperlink in the post. 5 for just one visitor to my site! Now, let’s look at a post where I did things properly and set up an ad with the right goal. In this case (screenshot at the link above), I had been also sharing a blog post.

Instead of enhancing it, I created an advertisement with the ‘send people to my website’ objective. 5. I also selected a targeted audience predicated on the type of individuals I wanted to start to see the post-more on that in a minute. 5 on one lousy click! And that’s the difference between increasing a post and creating a customized advertisement with the appropriate objective. There’s one more reason creating an ad is the better option for promoting your page on Facebook: focusing on.

Facebook’s audience concentrating on capabilities are unrivaled by pretty much any advertising platform. You can narrow your audience by a large number of demographics, from job to marital status and more. You’d be crazy not to take advantage of such specific focusing on. When you increase a post, the default choice is to target people who like your page. There’s nothing at all wrong with this.