The screen pulsed, the familiar, sick yellow of the calendar invite cutting through the already muddy afternoon light. Q3 Pre-Brief. All Hands.
Optional.
“
Three syllables designed, I swear, to paralyze the modern knowledge worker. The moment that word hits the inbox, the actual content of the meeting evaporates entirely, replaced by a political calculus that costs us more energy than the meeting itself ever could. The core frustration, the one that grips my stomach like a vise, is simple: it’s not optional. It never is. We know, instinctively, that somebody is tracking attendance. We know that skipping it, especially if you’re trying to move up, registers as a slight or, worse, a lack of engagement.
Within 6 minutes, the private team channel had 46 messages erupting, the digital equivalent of a frantic whispered huddle outside the principal’s office. “Are you going?” “Did VP X send this?” “Is this really optional, or the optional that means required?” The cognitive drain starts immediately, before we even decide whether to attend or decline the 46-minute time slot.
The Failure: Abdication, Not Courtesy
This is why ‘Optional’ isn’t a courtesy; it is a profound failure of management. It’s an abdication of responsibility. The manager-or the executive who created the meeting-is too afraid, or perhaps too lazy, to determine whether the information being presented is valuable enough to warrant mandatory attendance for specific roles. Instead, they offload that decision, that