If you’re not used to Facebook ads, all of the different options for promoting your web page can be confusing. I’ve been using Facebook ads for years and even I still get confused! You’ve probably pointed out that Facebook has a number of different conditions that describe the procedure of promoting your business on Facebook.
Two of the very most popular are (1) enhancing a post and (2) creating an advertisement. The truth is, when you strike ‘Boost’ on the post on your Facebook page, you are actually creating an ad. It’s simply a simpler user interface than if you were to undergo the Ads Manager.
With literally two clicks, you can create an ad that promotes your web page. Since it’s very easy, it’s appealing to just always utilize the ‘Boost’ option to market your page. But today I’m here to tell you to STOP BOOSTING POSTS and start creating targeted advertisements instead. Let me explain why. Facebook’s advertisement platform was created around objectives.
In other words, the target you’re hoping to perform by operating an ad. You can see that they’re very specific. If my goal is to develop my site’s traffic, I will choose a different goal than if my goal is to get visitors to set up my app. Facebook uses your goal to help determine who sees the ad, so it’s very important to choose the right one moving in.
When you improve a post, however, Facebook AUTOMATICALLY chooses your objective for you. No matter … Read the rest
